The graphic designer is then a mediator that acts on the conditions of reception and appropriation of information and knowledge that sets forme.Le graphic design can be defined as the formal treatment of information and knowledge.

Although today the term "graphic design" is sometimes considered too vague by some, it is becoming increasingly popular in French-speaking countries and is generally preferred to the term "graphics" in Quebec and French Canada.

Each element is symbolic and significant in the design of the project, along the axes defined possibly with others in the field of communication, in order to promote, inform or instruire.Le design is a discipline that involves creating, select and use of graphics (drawings, typography, photos, colors, etc..) to develop a communication object.

According to its areas of intervention (illustration, poster, corporate communications, media, publishing, packaging, advertising, web design, signage, corporate identity, etc..), It is part of the graphic chain linked to the printing or other media.